Influencer Marketing
Are you looking for new avenues for marketing? Are you looking for a more personal advertising experience? Do you want users to trust your brand? If you answered yes to any of these, then influencer marketing is for you.
What is influencer marketing?
Influencer marketing is the process of getting content creators and influencers to directly tell their viewers about your brand. Hyden has built a list of influencers that we can contact to promote your brand/product. Strategies involve creating referral codes to track conversions, or sending products to micro-influencers to gain awareness with their following.
Our process
01
Determine goals
02
Create messaging
03
Determine product/influencer fit
04
Send product
05
Track results
06
Optimize & repeat
Side effects
When you choose to implement influencer marketing, we download every piece of content that these influencers make. This means, you get a whole slew of “organic feeling” video content, from creators around the world. You can use this content on your website, or to incorporate into your other video advertisements.
Ongoing efforts
Marketing is often more successful with each successive campaign. When we create these relationships with influencers, we store a database of what it was like to work with them, who replied quickly, what their individual rates were, how many views and likes their posts got, and how many referral codes were redeemed. We carry these benefits over to you, so that for future campaigns we’re able to better predict lead times, responsiveness, costs, and best of all results.