Google Ads, Amazon Ads, Web Ads
Campaign Type: Search Network only.
Ad Creation: Basic text ads with a call-to-action.
Keywords: Broad match keywords with a limited list.
Monitoring: Weekly check-ins for performance.
Optimization: Basic bid adjustments based on initial performance.
Campaign Type: Search Network and Display Network.
Ad Creation: Enhanced text ads with site link extensions, call extensions, and responsive display ads.
Keywords: Broad match, phrase match, and negative keywords to refine targeting.
Audience Targeting: Use of audience lists for remarketing.
Monitoring: Bi-weekly check-ins and adjustments.
Optimization: Bid adjustments, keyword refining, and ad rotation based on performance.
Campaign Type: Search Network, Display Network, and Google Shopping (if applicable).
Ad Creation: Multiple variations of expanded text ads, responsive search ads, dynamic search ads, and display ads with all relevant extensions.
Keywords: Comprehensive list with broad match, phrase match, exact match, and an extensive list of negative keywords.
Audience Targeting: Advanced remarketing, similar audiences, and in-market audiences.
Monitoring: Daily monitoring with immediate adjustments as needed.
Optimization: Continuous bid adjustments, A/B testing of ads, advanced ad scheduling, location targeting, and device bid adjustments.
Facebook Ads, Instagram Ads, TikTok Ads
Campaign Type: Basic awareness campaigns.
Ad Creation: Standard image ad with a clear call-to-action.
Audience Targeting: Basic demographic targeting (e.g., age, gender, location).
Monitoring: Weekly performance check-ins.
Optimization: Basic bid adjustments based on initial performance.
Campaign Type: Combination of awareness and engagement campaigns.
Ad Creation: Carousel ads with multiple images and a video ad.
Audience Targeting: Demographic, interest-based, and lookalike audiences.
Monitoring: Bi-weekly performance check-ins and adjustments.
Optimization: Bid adjustments, A/B testing of ad creatives, and audience refining.
Campaign Type: Comprehensive strategy including awareness, engagement, and conversion campaigns.
Ad Creation: Mix of carousel ads, video ads, slideshow ads, and dynamic product ads with all available ad extensions.
Audience Targeting: Advanced combination of demographic, interest-based, lookalike, and retargeting audiences.
Monitoring: Daily performance monitoring with proactive adjustments.
Optimization: Continuous bid adjustments, A/B testing, ad rotation, ad scheduling, and dynamic creative optimization.
Platforms: Focus on one primary platform (e.g., Facebook or Instagram).
Content Posting: Weekly posts with company updates, promotions, or curated content.
Engagement: Basic engagement by responding to comments and direct messages.
Content Design: Use of standard templates for post designs.
Strategy: Basic content calendar for the upcoming month.
Analytics: Monthly tracking of basic metrics like followers, engagement rate, and post reach.
Platforms: Active presence on two to three platforms (e.g., Facebook, Instagram, and Twitter).
Content Posting: Multiple posts per week, covering a mix of company news, industry trends, user-generated content, and interactive posts (polls, quizzes).
Engagement: Active community engagement, including commenting, sharing user content, and hosting occasional live sessions.
Content Design: Custom-designed posts with consistent branding, occasional use of videos or GIFs.
Strategy: Detailed content calendar for the next three months with planned campaigns or themes.
Analytics: Monthly tracking of metrics, including growth rate, engagement metrics, top-performing posts, and website referrals.
Platforms: Comprehensive presence across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and emerging platforms.
Content Posting: Daily diversified posts, including stories, reels, long-form content, interviews, collaborations, and more.
Engagement: Building an active community through regular live sessions, Q&A, challenges, user shoutouts, and collaborations with influencers or related brands.
Content Design: High-quality, diverse content including custom graphics, animations, videos, and interactive elements.
Strategy: Comprehensive monthly strategy with planned campaigns, collaborations, events, and integration with other marketing activities.
Analytics: Daily monitoring and optimization based on performance metrics, audience insights, and conversion tracking.
Crisis Management: Proactive approach to handle any negative publicity or comments, ensuring brand reputation is maintained.
Search Engine Optimization (SEO)
Keyword Research: Basic research targeting primary industry keywords.
On-Page SEO: Title tags, meta descriptions, and header tags optimization for main pages.
Backlinks: Basic link-building from local directories and profiles.
Technical SEO: Basic website crawl to identify major errors.
Local SEO: Basic Google My Business optimization.
Keyword Research: Comprehensive research including long-tail and semantic keywords.
On-Page SEO: Optimization of all website pages, including image alt tags and schema markup.
Backlinks: Strategic link-building with guest posts, reputable directories, and industry-specific sites.
Technical SEO: Regular website crawls, mobile optimization checks, and site speed optimization.
Local SEO: Advanced Google My Business optimization and local citation building.
Keyword Research: In-depth research with competitor analysis, user intent mapping, and continuous keyword refinement.
On-Page SEO: Advanced optimization strategies, including internal linking, rich snippets, and structured data.
Backlinks: Premium link-building strategy with outreach, high domain authority sites, and niche-specific publications.
Technical SEO: Comprehensive site audits, advanced site speed optimizations, and regular checks for duplicate content, broken links, and crawl errors.
Monitoring: Continuous tracking of a wide range of metrics, including keyword rankings, site health, user behavior, and backlink profile.
Local SEO: Comprehensive local strategy, including reviews management and geo-targeting.
Conversion Rate Optimization
Analysis: Basic tracking of primary conversion points (e.g., main purchase button or primary contact form).
A/B Testing: Simple tests on major call-to-action (CTA) buttons.
User Experience (UX): Basic site navigation and layout review.
Recommendations: Suggestions for improving primary CTAs.
Analysis: Detailed tracking of multiple conversion points, including secondary CTAs, forms, and user pathways.
A/B Testing: Regular testing of various page elements like CTAs, images, and product descriptions.
UX: Detailed analysis of site navigation, layout, and user flow. Mobile optimization checks.
User Behavior Tools: Heatmaps and session recordings to understand user interactions better.
Recommendations: Actionable insights on improving conversion touchpoints, based on data.
Analysis: Comprehensive tracking of all conversion touchpoints, including micro-conversions (e.g., newsletter sign-ups, account creations).
A/B Testing: Continuous multivariate testing (MVT) of site elements, layouts, and user pathways.
UX: Advanced site navigation optimization, layout restructuring, and user flow enhancements based on data. Mobile and desktop optimization.
User Behavior Tools: Advanced heatmaps, session recordings, and user surveys to gather qualitative data.
Personalization: Tailoring content and CTAs based on user behavior, location, or source.
Recommendations: Strategic insights backed by both quantitative and qualitative data. Iterative optimization strategy.
Updates: Basic CMS and plugin updates.
Monitoring: Monthly website uptime monitoring.
Backups: Monthly website backups.
Security: Basic security measures, including firewall and spam protection.
Support: Email support with a response time of 48 hours.
Performance: Basic site speed optimization and caching.
Updates: Monthly CMS, theme, and plugin updates with testing to ensure compatibility.
Monitoring: Monthly website uptime monitoring.
Security: Enhanced security measures, including malware scanning, firewall, and spam protection.
Support: Email and chat support with a response time of 24 hours. Minor content updates included.
Performance: Advanced site speed optimization, caching, and image optimization.
Updates: Monhtly CMS, theme, and plugin updates with thorough testing in a staging environment before going live.
Monitoring: Daily website uptime monitoring and immediate action for any downtime.
Backups: Daily website backups with cloud storage and easy one-click restore if applicable.
Security: Comprehensive security measures, including malware scanning, firewall, DDoS protection, SSL certificate management, and spam protection if applicable.
Support: 24/7 Email, chat, and phone support with a dedicated account manager. Regular content and design updates included.
Performance: Comprehensive site speed optimization.
Campaigns: Monthly newsletters with company updates and promotions.
List Management: Basic segmentation based on subscriber activity.
Design: Standard template with logo and basic branding.
CTA Strategy: Single primary call-to-action per email.
Analytics: Open rate and click-through rate tracking.
Optimization: Basic A/B testing on email subject lines.
Campaigns: Bi-weekly emails including newsletters, promotions, and special announcements.
List Management: Advanced segmentation based on purchase history, engagement, and user preferences.
Design: Custom-designed email templates tailored to match brand aesthetics.
CTA Strategy: Multiple CTAs catering to different segments of your audience.
Automation: Welcome series for new subscribers, and cart abandonment reminders.
Analytics: Open rates, click rates, conversion tracking, and list growth metrics.
Optimization: Regular A/B testing on email content, CTAs, and send times.
Campaigns: Weekly diversified emails, including newsletters, targeted promotions, product launches, and user engagement campaigns.
List Management: Comprehensive segmentation with dynamic content personalization based on user activity and preferences.
Design: Highly engaging and interactive email designs with animations, GIFs, and personalized content.
CTA Strategy: Dynamic CTAs tailored to individual user behavior.
Automation: Comprehensive automated campaigns, including welcome series, re-engagement campaigns, post-purchase follow-ups, and personalized product recommendations.
Analytics: Detailed tracking of all metrics, including open rates, click rates, conversion rates, revenue tracking, and subscriber lifetime value.
Optimization: Continuous multivariate testing (MVT) on all email elements, from design to content to sending strategy.
Integration: Seamless integration with website, CRM, and other marketing platforms for holistic campaign management.
Content Creation: One blog post per month focusing on industry trends or company news.
Content Strategy: Basic content calendar outlining topics for the next three months.
Research: Use of primary sources and internal expertise for content.
Promotion: Sharing content on company's primary social media channels.
Engagement: Responding to basic comments and feedback on the blog.
SEO: Basic keyword optimization for content.
Content Creation: Bi-weekly blog posts covering a mix of industry trends, how-to guides, and thought leadership pieces.
Content Strategy: Detailed six-month content calendar with planned topics, formats, and promotional strategies.
Research: Use of primary and secondary sources, interviews with industry experts, and data-driven insights.
Promotion: Sharing content on all company social media channels, email newsletters, and selected content syndication platforms.
Engagement: Active engagement with readers through comments, feedback sessions, and polls/surveys.
SEO: Advanced keyword research, on-page optimization, and backlinking strategy for content.
Graphics: Incorporation of custom graphics, charts, and infographics in content.
Content Creation: Weekly diverse content pieces, including long-form articles, case studies, video content, podcasts, and interactive content (e.g., quizzes).
Content Strategy: Comprehensive yearly content calendar with planned topics, formats, guest collaborations, and promotional campaigns.
Research: In-depth research involving industry experts, customer insights, competitor analysis, and data-driven content creation.
Promotion: Multi-channel promotion strategy, including social media, email campaigns, paid advertising, guest posting, and content syndication.
Engagement: Building a community around content with active forums, webinars, and feedback loops.
SEO: Holistic SEO strategy with content clusters, pillar pages, and a strong internal linking structure.
Graphics & Multimedia: Use of custom graphics, animations, videos, and other multimedia elements to enhance content engagement.
Meetings & Quality Assurance
Reporting & Meetings: In-depth monthly meeting to discuss all insights including a strategic session to discus align our with overall marketing goals.