Craft your strategy

Tailor your online marketing efforts based on your specific needs and desired intensity. This tool provides flexibility in selecting services across various digital platforms and marketing activities, ensuring that you get a strategy tailored to your goals.

I am interested in ________ dedication for Google ads, Amazon ads, And other web ads *
I am interested in ________ dedication for Facebook ads, Instagram ads, and TikTok ads. *
I am interested in ________ dedication for social media management (marketing, engagement, etc). *
I am interested in ________ dedication for Search Engine Optimization (SEO). *
I am interested in ________ dedication for Conversion Rate Optimization (improving sales to existing traffic). *
I am interested in ________ dedication for Web Maintenance (updates, security, support, and monitoring) *
I am interested in ________ dedication for Email Marketing (newsletters, drip campaigns, tagging, etc). *
I am interested in ________ dedication for Content Marketing (blog posts, content strategy, post research, etc). *

Your results

Google Ads, Amazon Ads, Web Ads

Campaign Type: Search Network only.
Ad Creation: Basic text ads with a call-to-action.
Keywords: Broad match keywords with a limited list.
Monitoring: Weekly check-ins for performance.
Optimization: Basic bid adjustments based on initial performance.

Campaign Type: Search Network and Display Network.
Ad Creation: Enhanced text ads with site link extensions, call extensions, and responsive display ads.
Keywords: Broad match, phrase match, and negative keywords to refine targeting.
Audience Targeting: Use of audience lists for remarketing.
Monitoring: Bi-weekly check-ins and adjustments.
Optimization: Bid adjustments, keyword refining, and ad rotation based on performance.

Campaign Type: Search Network, Display Network, and Google Shopping (if applicable).
Ad Creation: Multiple variations of expanded text ads, responsive search ads, dynamic search ads, and display ads with all relevant extensions.
Keywords: Comprehensive list with broad match, phrase match, exact match, and an extensive list of negative keywords.
Audience Targeting: Advanced remarketing, similar audiences, and in-market audiences.
Monitoring: Daily monitoring with immediate adjustments as needed.
Optimization: Continuous bid adjustments, A/B testing of ads, advanced ad scheduling, location targeting, and device bid adjustments.

Facebook Ads, Instagram Ads, TikTok Ads

Campaign Type: Basic awareness campaigns.
Ad Creation: Standard image ad with a clear call-to-action.
Audience Targeting: Basic demographic targeting (e.g., age, gender, location).
Monitoring: Weekly performance check-ins.
Optimization: Basic bid adjustments based on initial performance.

Campaign Type: Combination of awareness and engagement campaigns.
Ad Creation: Carousel ads with multiple images and a video ad.
Audience Targeting: Demographic, interest-based, and lookalike audiences.
Monitoring: Bi-weekly performance check-ins and adjustments.
Optimization: Bid adjustments, A/B testing of ad creatives, and audience refining.

Campaign Type: Comprehensive strategy including awareness, engagement, and conversion campaigns.
Ad Creation: Mix of carousel ads, video ads, slideshow ads, and dynamic product ads with all available ad extensions.
Audience Targeting: Advanced combination of demographic, interest-based, lookalike, and retargeting audiences.
Monitoring: Daily performance monitoring with proactive adjustments.
Optimization: Continuous bid adjustments, A/B testing, ad rotation, ad scheduling, and dynamic creative optimization.

Social Media Marketing

Platforms: Focus on one primary platform (e.g., Facebook or Instagram).
Content Posting: Weekly posts with company updates, promotions, or curated content.
Engagement: Basic engagement by responding to comments and direct messages.
Content Design: Use of standard templates for post designs.
Strategy: Basic content calendar for the upcoming month.
Analytics: Monthly tracking of basic metrics like followers, engagement rate, and post reach.

Platforms: Active presence on two to three platforms (e.g., Facebook, Instagram, and Twitter).
Content Posting: Multiple posts per week, covering a mix of company news, industry trends, user-generated content, and interactive posts (polls, quizzes).
Engagement: Active community engagement, including commenting, sharing user content, and hosting occasional live sessions.
Content Design: Custom-designed posts with consistent branding, occasional use of videos or GIFs.
Strategy: Detailed content calendar for the next three months with planned campaigns or themes.
Analytics: Monthly tracking of metrics, including growth rate, engagement metrics, top-performing posts, and website referrals.

Platforms: Comprehensive presence across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and emerging platforms.
Content Posting: Daily diversified posts, including stories, reels, long-form content, interviews, collaborations, and more.
Engagement: Building an active community through regular live sessions, Q&A, challenges, user shoutouts, and collaborations with influencers or related brands.
Content Design: High-quality, diverse content including custom graphics, animations, videos, and interactive elements.
Strategy: Comprehensive monthly strategy with planned campaigns, collaborations, events, and integration with other marketing activities.
Analytics: Daily monitoring and optimization based on performance metrics, audience insights, and conversion tracking.
Crisis Management: Proactive approach to handle any negative publicity or comments, ensuring brand reputation is maintained.

Search Engine Optimization (SEO)

Keyword Research: Basic research targeting primary industry keywords.
On-Page SEO: Title tags, meta descriptions, and header tags optimization for main pages.
Backlinks: Basic link-building from local directories and profiles.
Technical SEO: Basic website crawl to identify major errors.
Local SEO: Basic Google My Business optimization.

Keyword Research: Comprehensive research including long-tail and semantic keywords.
On-Page SEO: Optimization of all website pages, including image alt tags and schema markup.
Backlinks: Strategic link-building with guest posts, reputable directories, and industry-specific sites.
Technical SEO: Regular website crawls, mobile optimization checks, and site speed optimization.
Local SEO: Advanced Google My Business optimization and local citation building.

Keyword Research: In-depth research with competitor analysis, user intent mapping, and continuous keyword refinement.
On-Page SEO: Advanced optimization strategies, including internal linking, rich snippets, and structured data.
Backlinks: Premium link-building strategy with outreach, high domain authority sites, and niche-specific publications.
Technical SEO: Comprehensive site audits, advanced site speed optimizations, and regular checks for duplicate content, broken links, and crawl errors.
Monitoring: Continuous tracking of a wide range of metrics, including keyword rankings, site health, user behavior, and backlink profile.
Local SEO: Comprehensive local strategy, including reviews management and geo-targeting.

Conversion Rate Optimization

Analysis: Basic tracking of primary conversion points (e.g., main purchase button or primary contact form).
A/B Testing: Simple tests on major call-to-action (CTA) buttons.
User Experience (UX): Basic site navigation and layout review.
Recommendations: Suggestions for improving primary CTAs.

Analysis: Detailed tracking of multiple conversion points, including secondary CTAs, forms, and user pathways.
A/B Testing: Regular testing of various page elements like CTAs, images, and product descriptions.
UX: Detailed analysis of site navigation, layout, and user flow. Mobile optimization checks.
User Behavior Tools: Heatmaps and session recordings to understand user interactions better.
Recommendations: Actionable insights on improving conversion touchpoints, based on data.

Analysis: Comprehensive tracking of all conversion touchpoints, including micro-conversions (e.g., newsletter sign-ups, account creations).
A/B Testing: Continuous multivariate testing (MVT) of site elements, layouts, and user pathways.
UX: Advanced site navigation optimization, layout restructuring, and user flow enhancements based on data. Mobile and desktop optimization.
User Behavior Tools: Advanced heatmaps, session recordings, and user surveys to gather qualitative data.
Personalization: Tailoring content and CTAs based on user behavior, location, or source.
Recommendations: Strategic insights backed by both quantitative and qualitative data. Iterative optimization strategy.

Web Maintenance

Updates: Basic CMS and plugin updates.
Monitoring: Monthly website uptime monitoring.
Backups: Monthly website backups.
Security: Basic security measures, including firewall and spam protection.
Support: Email support with a response time of 48 hours.
Performance: Basic site speed optimization and caching.

Updates: Monthly CMS, theme, and plugin updates with testing to ensure compatibility.
Monitoring: Monthly website uptime monitoring.
Security: Enhanced security measures, including malware scanning, firewall, and spam protection.
Support: Email and chat support with a response time of 24 hours. Minor content updates included.
Performance: Advanced site speed optimization, caching, and image optimization.

Updates: Monhtly CMS, theme, and plugin updates with thorough testing in a staging environment before going live.
Monitoring: Daily website uptime monitoring and immediate action for any downtime.
Backups: Daily website backups with cloud storage and easy one-click restore if applicable.
Security: Comprehensive security measures, including malware scanning, firewall, DDoS protection, SSL certificate management, and spam protection if applicable.
Support: 24/7 Email, chat, and phone support with a dedicated account manager. Regular content and design updates included.
Performance: Comprehensive site speed optimization.

Email Marketing

Campaigns: Monthly newsletters with company updates and promotions.
List Management: Basic segmentation based on subscriber activity.
Design: Standard template with logo and basic branding.
CTA Strategy: Single primary call-to-action per email.
Analytics: Open rate and click-through rate tracking.
Optimization: Basic A/B testing on email subject lines.

Campaigns: Bi-weekly emails including newsletters, promotions, and special announcements.
List Management: Advanced segmentation based on purchase history, engagement, and user preferences.
Design: Custom-designed email templates tailored to match brand aesthetics.
CTA Strategy: Multiple CTAs catering to different segments of your audience.
Automation: Welcome series for new subscribers, and cart abandonment reminders.
Analytics: Open rates, click rates, conversion tracking, and list growth metrics.
Optimization: Regular A/B testing on email content, CTAs, and send times.

Campaigns: Weekly diversified emails, including newsletters, targeted promotions, product launches, and user engagement campaigns.
List Management: Comprehensive segmentation with dynamic content personalization based on user activity and preferences.
Design: Highly engaging and interactive email designs with animations, GIFs, and personalized content.
CTA Strategy: Dynamic CTAs tailored to individual user behavior.
Automation: Comprehensive automated campaigns, including welcome series, re-engagement campaigns, post-purchase follow-ups, and personalized product recommendations.
Analytics: Detailed tracking of all metrics, including open rates, click rates, conversion rates, revenue tracking, and subscriber lifetime value.
Optimization: Continuous multivariate testing (MVT) on all email elements, from design to content to sending strategy.
Integration: Seamless integration with website, CRM, and other marketing platforms for holistic campaign management.

Content Marketing

Content Creation: One blog post per month focusing on industry trends or company news.
Content Strategy: Basic content calendar outlining topics for the next three months.
Research: Use of primary sources and internal expertise for content.
Promotion: Sharing content on company's primary social media channels.
Engagement: Responding to basic comments and feedback on the blog.
SEO: Basic keyword optimization for content.

Content Creation: Bi-weekly blog posts covering a mix of industry trends, how-to guides, and thought leadership pieces.
Content Strategy: Detailed six-month content calendar with planned topics, formats, and promotional strategies.
Research: Use of primary and secondary sources, interviews with industry experts, and data-driven insights.
Promotion: Sharing content on all company social media channels, email newsletters, and selected content syndication platforms.
Engagement: Active engagement with readers through comments, feedback sessions, and polls/surveys.
SEO: Advanced keyword research, on-page optimization, and backlinking strategy for content.
Graphics: Incorporation of custom graphics, charts, and infographics in content.

Content Creation: Weekly diverse content pieces, including long-form articles, case studies, video content, podcasts, and interactive content (e.g., quizzes).
Content Strategy: Comprehensive yearly content calendar with planned topics, formats, guest collaborations, and promotional campaigns.
Research: In-depth research involving industry experts, customer insights, competitor analysis, and data-driven content creation.
Promotion: Multi-channel promotion strategy, including social media, email campaigns, paid advertising, guest posting, and content syndication.
Engagement: Building a community around content with active forums, webinars, and feedback loops.
SEO: Holistic SEO strategy with content clusters, pillar pages, and a strong internal linking structure.
Graphics & Multimedia: Use of custom graphics, animations, videos, and other multimedia elements to enhance content engagement.

Meetings & Quality Assurance

Reporting & Meetings: In-depth monthly meeting to discuss all insights including a strategic session to discus align our with overall marketing goals.

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