Bee by The Sea Natural Products was founded in 2008 by Andrew Wingrove with the chance discovery of the sea buckthorn berry while travelling abroad. After extensive research and development, Bee launched a cream unlike anything else on the market. Fast forward 12 years and they are still producing that same bestselling body cream. They’ve expanded their offerings to include a whole assortment of healthy products. Best of all, everything is produced and packaged in Ontario.
Bee needed a new website. Well actually, they needed two-in-one. Their business has two major segments: end consumers, and wholesale users. To better serve both segments, Bee was looking for a way to have their website look and feel different based on what user was logged in. Or to put it another way, they needed a way for their wholesale customers to have a different experience from end consumers.
This meant we needed to build two websites disguised as one! The goal was to give Bee the flexibility of using one platform to better serve their customers and also make their own lives a tad easier.