It’s all about the photography
We knew from the very beginning that we wanted the website to focus solely on product photography. Being too busy or cluttered would detract from what makes MANOR12 so special – their ability to design and stage rooms.
However, you can’t just throw a few pictures on a page and hope it looks good. It takes planning, and a lot of creativity. By adding a really neat effect, we call it the looking glass effect, we were able to make each and every photo feel like it was alive, and as if you were peering into a world of wonder and intrigue. Whenever the user scrolls through the page, the images will actually reveal more of themselves, almost like a looking glass peering into the photo.
We didn’t make it so more of the image just… appears. That would be too easy! Not to mention, not as visually stunning. Instead, the photo slides through a mask, giving the user a sort of spotlight on the image, and based on how much they scroll, the spotlight moves.