Understanding Silva’s target demographic, which encompasses both men and women aged 30-60, and recognizing their core services in residential and commercial painting, as well as BnB Upkeep, we have carefully tailored our strategy. To reach this diverse audience, we’ve harnessed the power of Facebook and Instagram, both integral parts of the Meta platform.
Facebook, with its more mature user base, and Instagram, primarily appealing to individuals aged 30-40, became the ideal platforms for segmented messaging. This approach enables us to resonate more closely with the distinct needs and preferences of each audience.
Video content has taken precedence in our strategy, given its proven engagement rate over static images. One notable benefit of this approach is the ability to retarget users based on their engagement with previous video campaigns, ensuring a more personalized and effective outreach.