The products needed to be front and centre
Each menu item has a lot of ingredients and price points, but what sells a product is how it looks. Customers need to see the food to get that itch, that craving, that desire to go and get one. We decided to make a separate page for each menu category. Below is an example of the Waffles category. From here, you are greeted with a gorgeous oversized photo of the product to really wet your appetite.
At the end of the page we give the user the ability to view the next product category for easy navigation. Finally, we continued to make the website unique by utilizing the physics engine to render the circles just before the footer.