LiveBarrie
Industry
Tools used
Work
Pairing local talent with outside talent to create truly unique events 🎷
Background
LiveBarrie is a new live entertainment company located in Barrie, Ontario. We were tasked with helping determine the brand strategy and creating the visual identity of the brand.
Project
Following our process, we started with a discovery session, determined their competitors, and found a niche for LiveBarrie to focus on: big, bold, and trustworthy. View the full style guide here.
The Logo
Variations
We knew right away that LiveBarrie’s logo will need a few variations. Many of LiveBarrie’s promotional materials are very tall and narrow (such as a poster). Thus we designed a logo specifically for this use case.
Brand colours
Since LiveBarrie’s branding will appear alongside various acts, we needed to choose colours that can can compliment a wide variety of colour palettes.
Stationery
Final comments
A guide created
Now that LiveBarrie has a complete brand kit, any designer will be able to look at this kit and design promotional materials that match LiveBarrie’s look and feel. This reduces reduces the time it takes to teach new designers about the brand, resulting in cost savings for LiveBarrie, while also developing a visually consistent identity.
The future
Our relationship with LiveBarrie continues to progress. Our next project is working on a website that allows them to showcase their upcoming events.